Execution - Kill IT!
As I have said before excellence is a choice. A choice we must make. It is our responsibility to live beyond our potential to realize the true greatness we all have been given. 3E Personal Excellence is found first in Personal Expertise as discussed in my last blog ‘Expertise & the “IT” factor’. We must engage in taking our expertise – our confidence, our ability to BE the difference while doing what no one else will do happily and bring it to life through the second E: Personal Execution. We must kill it!
Personal execution is the ability to use our expertise to breathe vitality, life, soul and huge passion into our interactions. Setting our personal excellence benchmark is not found in average interactions. It’s found in the extraordinary execution of our lives in everyday interactions. We change lives simply through being the best in every moment. I heard my mentor ask a client, “Are you a criminal or a liar” while trying to shake someone’s supposed reality into true consciousness. I loved the metaphor because it made such sense. He was really asking ‘are you stealing from your family, business, life and experiences by not doing everything you are capable to do or are you lying by saying you are when the proof is not in the pudding’. When we execute our personal lives at exceptional levels we open the doors to full the engagement of our experiences. We open the flood gates of abundance in our lives. Here are the 3 steps to killer personal execution;
1. Over promise and over deliver. How many times have you been told one thing and something far less moving was delivered? How did that feel? Awful right? Disappointing for sure. I have even heard business people say proudly, “We UNDER promise and then deliver over the under promise and we look great.” No you look stupid! Here’s the key – we must promise more than we think possible and more than we think the person on the other end is expecting then do whatever it takes to ensure we provide more than we said we would. This is the first key to Massive Personal Excellence.
2. Create the WOW factor constantly. When we over promise and over deliver we can’t help but create a WOW factor. But there is more to it. The WOW factor is also an attitude. A deliverable. It’s about what we give to the universe we live in. It’s in our presence and demeanor. It’s in our dress and decorum. We all have a brand and our brand must WOW. This is executing on our expertise – it creates an amazing experience for others as well as ourselves.
3. Smash the Walls. Doubt and fear are the shackles to executing personal excellence. We choose not to engage in 3E personal excellence for many reasons but they all seem to boil down to fear. What will people think? Will I be ridiculed? What if I fail? It’s time to smash the walls of our fear and doubt. When we live with true confidence and execute our lives in such a way it improves the lives of others – there is nothing to fear. This is an amazing and beautiful gift. Do not allow fear to stop the realization of potential and greatness.
There is a process and strategy and to seeing our lives be more than we ever thought possible. We must choose to engage excellence. We must do whatever it takes. When we choose excellence for ourselves we create the third E which is the lynch pin to the entire process. When the third E is developed and delivered – our wildest dreams come true.

